Cookie Policy

1. What cookies are

Cookies are small text files stored on the user device to improve experience, security, analytics and content personalization, including advertising.

2. Cookie categories used

• Technical/necessary: required for website operation and security.
• Preferences: store user choices (e.g. language).
• Statistics/analytics: measure traffic and browsing behavior.
• Marketing/profiling: used for ad campaigns, remarketing and conversion tracking.

3. Planned third-party tools

The website may use third-party tools for analytics and advertising, including:

• Google Tag Manager (GTM)
• Google Ads (conversion tracking, remarketing)
• Meta Pixel (Facebook / Instagram Ads)
• any additional equivalent marketing automation and campaign measurement tools.

These tools may collect data such as online identifiers, browsing events, visited pages, interactions and conversions.

4. Legal basis and consent management

Technical cookies are set based on the Controller legitimate interest to ensure website functionality. Non-anonymized analytics cookies and marketing/profiling cookies are activated only after explicit user consent through a banner/CMP.

5. Cookie duration

Cookies can be session-based (deleted when browser closes) or persistent (stored for a defined period). Duration depends on purpose and provider.

6. How to manage or withdraw consent

Users can update cookie preferences at any time via the cookie banner/CMP (when available) and browser settings. Consent withdrawal does not affect processing lawfulness before withdrawal.

7. Extra-EEA transfers

Some providers (e.g. Google, Meta) may process data outside the European Economic Area. In those cases, processing relies on appropriate GDPR safeguards.

8. Controller and contacts

EMA Automazione s.r.l. - EMA Pack
Via Abruzzi, 34 - 36016 Thiene (VI), Italia
Email: info@ema-automazione.com - Tel: +39 0445 366333